It all started in 2011, when Smelly Bag was launched by Cindy in sunny Queensland Australia. Her son just 3 years at the time was her inspiration behind it all, she wanted a better solution for storing wet, soiled or dirty clothes when out and about, especially in the toilet training years. What was being used at the time was plastic bags by parents and in childcare centres. So after a lot of research and design, Smelly Bag was launched and now selling to Childcare Centres and parents all over Australia for almost 15 years!